Who We Are

We are the “go-to” resource for objective, third-party advice in the areas of sponsorship and endorsement strategy, assessment, negotiation, activation and reporting.  NSG was founded with a “client-first” philosophy and best practices approach adopted from large agencies and big brands.


Meet Our Senior Executives


Bill Norris


30+ years of sponsorship marketing experience and started NSG in 2011.


Ginnie McSpadden

Sr. Account Supervisor 

13+ years of sports marketing, event management and public relations experience.

Career Opportunities

We are always on the look out for account coordinators to assist with local market events and special projects. If you have a passion for sports/events and have a take charge attitude, contact us!